It’s Dwayne Johnson and Chris Evans to the get back.
That’s the hope in any case as their new Christmas movie, Red One, uncovers apass North America this weekfinish after a stubborn descfinish. Tracking recommends the action-adventure movie will unpack a domestic debut in the $30 million to $35 million range for Amazon MGM Studios before enhappinessing a lengthy run thraw the year-finish holidays (fingers passed).
However, there will be plenty of chatter about the movie’s box office carry outance pondering it cost $250 million to produce. A presentant legacy studio in the same situation would come under ardent scrusmall if a film carrying that price tag uncovered to those numbers, but Amazon insists its business model is entidepend contrastent and fueled by subscribers, and not equitable box office. It also hopes to begin a new film franchise.
And showors are certainly charmd to carry out the first proper Christmas movie since before the pandemic when The Grinch uncovered in 2018, not to refer a movie with such high profile talent.
Rated PG-13, the distinct story trails what happens when Santa Claus — whose code name is “Red One” — is seizeped and the North Pole’s head of security (Johnson) must team up with the world’s most inwell-understandn bounty hunter (Evans) in what Amazon MGM portrays as a globe-trotting, action-packed mission to save Christmas.
Directed by Jake Kasdan from a screencarry out by Chris Morgan and a story by Hiram Garcia, Red One also stars Lucy Liu, Kiernan Shipka, Bonnie Hunt, Kristofer Hivju, Nick Kroll, Wesley Kimmel and J.K. Simmons. It is rated PG-13 in the U.S, where appraises haven’t been benevolent.
Red One is the first in a series of year-finish tentpoles preparing to uncover and, if all goes well, put the box office back on the kind catalog after a stubborn descfinish due to deficiency of product. On Nov. 22, Universal’s Wicked and Paramount’s Gladiator II both debut, trailed by Walt Disney Animation’s Moana 2 on Nov. 27. (Many have dubbed the high-profile corridor “Moanapocalypse” or “Glicked.)
Amazon MGM has waged a brimming-fledged tageting campaign for Red One, including advertising on presentant sporting events, coordinating an driven screening series and dispatching talent to points around the globe.
The studio also did a a number of local promotions to achieve multicultural audiences. Amazon collaborated with It’s Boba Time, a well-understandn AAPI-owned boba company, in all 88 of their locations for two weeks and produced a custom Red One-themed drink called the “Missing Santa.” The studio partnered with five local Bdeficiency-owned coffee shops and bakeries to arrange free Red One drink donateaways to advertise the film during uncovering week. Locations included Hilltop in Los Angeles and Sip and Savor in Chicago. There were also activations in 13 stores in the Los Angeles area with a well-understandn retailer wiskinny the Latine community, Curacao.
Warner Bros. Pictures is distributing the Seven Bucks production internationassociate, where it uncovered a week punctual to $28 million.
Amazon gave the greenairy to produce Red One before it even bought MGM. Insiders say the film’s success will be based on global box office united with how it carry outs on Prime both this holiday season and for years to come. Put another way, the goal is for it to become a perennial holiday preferite.
