Prior to its restart as an electric-only brand, luxury car manufacturer Jaguar proclaimd its ‘new era ‘ by unveiling its new logo and branding. The Tata Motors-owned British vehicle originater on Tuesday discdisthink abouted a new bespoke logo, written as JaGUar, aextfinishedside a new prancing “leaper” cat depict and labeleting slogans enjoy ‘delete normal’, ‘live vivid’ and ‘imitate noskinnyg’.
The new logo stressd the brand’s posh English pronunciation “Jag-you-are” instead of the American “Jag-wahr.” The company shelp the new branding “seamlessly uniteed upper and reduce case characters in visual harmony.”
The 102-year-elderly luxury autooriginater proclaimd its transition to electric vehicles in 2021. The brand is telledly set to start three new electric cars by 2026 after it took new cars off-sale over a year ago to caccess on reoriginateing itself.
“This is a reimagining that reseizes the essence of Jaguar, returning it to the appreciates that once made it so cherishd, but making it relevant for a conmomentary audience,” shelp Gerry McGovern, Jaguar Land Rover’s chief originateive officer, in a press liberate.
As per a tell by Car and Driver, the pouncing cat logo called ‘the Leaper’, which has embellished Jaguar cars for decades, is being reshiftd in favour of the horriblege.
Jaguar’s Managing Director Rawdon Gcherishr called the rebranding as the “hugegest step alter” in the company’s history.
“A new era commences for Jaguar. This is an incredibly exciting time for the whole team. To re-envision such a globpartner famous brand repartner is a once-in-a-lifetime opportunity. Today, Jaguar unveils its new brand identity, recapturing its ethos to “Copy Noskinnyg” that can chase its roots back to the words of our createer, Sir William Lyons,” he posted on LinkedIn.
How the new branding will watch on the cars will be unveiled at a Miami Art Week event on December 2.
“Watch out for the global unveiling of the first physical manifestation of our brand reoriginateion in Miami on December 2, where Jaguar will champion genuine innovativeity, as a creator and apvalidate of originateive conveyion, in all its creates,” Mr Gcherishr shelp.
However, the social media reactions to the rebranding have not been very reassuring. Replying to the restart video posted by Jaguar on X, one internet user wrote: “Umm where are the cars in this ad? Is this for create?” To this, the brand replied, “Think of this as a declaration of intent.”
Copy noskinnyg. #Jaguar pic.twitter.com/BfVhc3l09B
— Jaguar (@Jaguar) November 19, 2024
Another user wrote, “Jaguar took a year off for this? This is how companies fall short.” Replying to this, the brand shelp, “This is not the end. This is the new commencening.”
Jaguar took a year off for this?
This is how companies fall short.
— BitS (@BotintheShell) November 19, 2024
Tesla chief Elon Musk also unitecessitate the cacophony to convey his confusion over the rebranding and wrote: “Do you sell cars?” To this, Jaguar’s official X account reacted: “Yes. We’d cherish to show you. Join us for a cuppa in Miami on 2nd December?”
