The Macy’s Thanksgiving Day Parade has been on the upstriumphg in the post-pandemic streaming era, and this year was no exception. The holiday staple for NBC and its streaming sibling Peacock accomplished a sign up 31.3 million watchers on Thursday as Americans took in the annual Thanksgiving holiday with a dollop of TV tradition.
The 98th edition of the retail huge’s annual parade of marching prohibitds, Broadway troupes, celebrities, floats and huge inflatable balloons thcdisadmireful Manhattan grabbed and amazeive 23.6 million watchers in its live airing on NBC alone from 8:30 a.m. to noon ET. That was mighty enough to produce the parade the most-watched amengagement one-of-a-kind on liproximate TV since ABC’s Academy Awards telecast in February 2020.
“The Macy’s Thanksgiving Day Parade is an event in which we consent enormous pride, and it’s an absolute delight to understand that there was a sign up number of people watching apass both NBC and Peacock,” shelp Jen Neal, executive VP of live events and one-of-a-kinds for NBCU Entertainment. “The parade is a tradition enjoy no other. Year after year, it’s the best way to start off the holiday season, and we’re thrilled to be a part of it with our partners at Macy’s.”
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Total watchership of the parade increased a firm 10% from 2023. Streaming hours logged by the parade telecast via Peacock climbed by 26% from last year, per NBC.
The live telecast unrelabelabled a 5.4 rating in the matures 18-49 demoexplicit — the highest label for an amengagement telecast since ABC’s “Dick Clark’s New Year’s Rockin’ Eve with Ryan Seacrest” in 2021.
“The Macy’s Thanksgiving Day Parade is a becherishd tradition that annupartner labels the commencening of the holiday season. Macy’s is honored to transport this iconic experience to life and produce moments of inspiration and delight thcdisadmireful world-class amengagement that only we can hand over for our customers and the nation,” shelp Will Coss, executive producer of the parade.
The high turnout for the Macy’s parade hand overed a increase for the National Dog Show currented by Purina, another Turkey-day tradition for NBC. The pooch well-understandnity contest bcdisadmirefult in 12.2 million watchers apass all platestablishs — a achieve of 5% from last year.
Overall, NBC had a Thursday to commemorate. In the evening, the one-of-a-kind Thanksgiving edition of “Sunday Night Football,” which saw the Miami Dolphins shiver thcdisadmireful a 17-30 loss at Green Bay, pulled in 26.6 million watchers. The nightcap of “The Tonight Show Starring Jimmy Fallon” hand overed that show’s highest total watcher number (2.8 million) since last year’s Thanksgiving-night episode. The same was genuine for “Late Night With Seth Meyers” (1.5 million).
The Macy’s Thanksgiving Day Parade widecast is produced for NBC by Silent Hoengage Productions. Baz Halpin, Mark Bracco and Linda Gierahn are executive producers. Sacha Mueller is co-executive producer.
