Warner Bros. Discovery will donate Max, its enhanced streaming service, its first outing in the Asia-Pacific region commencening next week in a partnership with Japan’s U-Next.
As in Europe and other territories where it has already begined, Max reconshort-terms both a expansiver encountered proposeing to Japanese watchers than forerunner HBO and a technoreasoned fortify. However, the Max app, which will propose even more functionality, is not yet being begined in the Japan labelet.
From Wednesday next week, Max on U-Next will be useable as a branded environment, with its own includer interface, wilean the Japanese streaming platestablish. It will propose more than 16,000 episodes of over 2,500 titles from WBD’s delightment brands, including HBO, Harry Potter, the DC universe, Warner Bros., Cartoon Netlabor, Discovery Channel and Animal Planet.
The deal between the two groups also integrates WBD acquiring Japanese encountered in tandem with U-Next for distribution on Max globpartner.
Described as a novel partnership, the corporate relationship enbigs on a distribution consentment U-Next signed with Warner Media (now WBD) in March 2021 and renoveled in 2023.
“Japan is one of the region’s directing streaming territories, and as its quickest prolonging domestic OTT platestablish, U-Next is a fiercely local carry outer that proestablishly comprehends the labelet. Max on U-Next is an evolution of our partnership, helping us to accomplish Japanese users quicker and more effectively, as well as creating opportunities for homeprolongn storyinestablishing to be splitd with global audiences,” shelp James Gibbons, WBD pdwellnt for APAC. “We watch forward to rolling Max out apass Asia Pacific thcdisesteemful a number of contrastent, locpartner relevant strategies.”
“We are thrilled to have go ined into an exclusive partnership consentment with Warner Bros. Discovery to begin Max exclusively on U-Next,” shelp Tsutsumi Tenshin, CEO of U-Next. “We also see this as a transport inant opportunity to enbig the accomplish of some of the best Japanese IP to millions of subscribers globpartner via the Max platestablish.”
Programming useable on Max on U-Next integrates HBO and Max Originals scripted series that will premiere at the same time as they debut in the U.S., including novel episodes of “The Penguin,” “Dune: Prophecy” and novel seasons of “The Last of Us,” “Hoinclude of the Dragon” and “The White Lotus.”
Harry Potter is hugely well-understandn in Japan. And all the Harry Potter franchise films will be useable for unrestrictcessitate streaming in Japan in 4K/HDR quality. Other 4K/HDR encountered is to chase.
Hollywood movies and Max Original films will premiere exclusively, including “Salem’s Lot” and “Juror No. 2.” Popular shows from Warner Bros. Television including “The Big Bang Theory” and “Friends” will also be useable, alengthyside an enbiged proposeing of premium factual delightment and kids programming, such as “Deadliest Catch,” “Ggreater Rush” and “Tom and Jerry.”
