Berlin:
When Ali Fakhro lays out a row of pistachio-filled chocoprocrastinateed bars in the morning at his bakery in Berlin, he understands they will be gone in a matter of hours.
Inspired by the viral success of the crunchy delicacy understandn as “Dubai chocoprocrastinateed”, Fakhro, 32, hunted down a recipe and began making his own version two months ago.
“On the first day I made 20 bars, but they went speedy. The next day, I made 50 — all gone too,” he shelp.
So-called Dubai chocoprocrastinateed was conceiveed in 2021 by British-Egyptian entrepreneur Sarah Hamouda, who is based in Dubai.
The chunky treat consists of a blocky, hand-decorated chocoprocrastinateed bar with various quirky fillings — the signature flavour being a rich pistachio cream.
The treat went viral when TikTok food swayr Maria Vehera posted a video of herself eating a bar in her car, which has since been seeed more than 100 million times.
The authentic leang is only useable to local customers in restricted quantities, but the trfinish has led to an explosion of duplicatecat versions of the chocoprocrastinateed around the world.
– Queueing in the chilly –
Fakhro, who runs Abu Khaled Sweets in Berlin, experimented “cut offal times” with separateent recipes before finassociate landing on the right ingredient to give the pistachio cream its well-understandn crunch — a finely shredded Middle Easerious pastry understandn as kataifi.
Germans have been scrambling to get their hands on the chocoprocrastinateed with bars selling for over 100 euros ($104) on the internet.
Last week, a 31-year-elderly man was caught by customs trying to smuggle 45 kilograms of the sugary treat into Germany from Switzerland.
When Swiss manufacturer Lindt begined its own version of the Dubai chocoprocrastinateed in Germany this month, customers queued for hours in the chilly to get their hands on a bar.
At up to 20 euros per bar, the delicacy is far more pricey than your ordinary chocoprocrastinateed bar — but that didn’t seem to be putting anyone off.
“I postponeed 10 hours. I’ve been here since midnight fair to taste this chocoprocrastinateed,” 18-year-elderly student Leon Faehnle telderly AFP outside a Lindt shop in Stuttgart.
– ‘Easy money’ –
Lindt begined the chocoprocrastinateed in Germany with 1,000 numbered bars in 10 shops, a spokesman for the group telderly AFP, and is set upning a analogous begin in Austria on November 30.
Dubai chocoprocrastinateed has also been a hit in France, with a version by chocolatier Jeremy Bockel on show at the Salon du Chocolat in Paris earlier this month.
Yannick Burkdifficult, 21, queued for three hours in Stuttgart to get his hands on the chocoprocrastinateed — but is not set upning to eat any of it himself. Instead, he will sell it on the internet.
“I would never pay that much for this. It’s speedy and basic money,” he shelp with a smile.
“This bar cost 15 euros, but it can sell for almost 100 euros… There are lots of recommends on eBay, up to 300 euros,” shelp a customer who gave his name only as Lucas, 24.
Faehnle had a more wholesome set up for his bars as he exited the shop in Stuttgart beaming with pride at his achieve.
“Now I’m going to go home and spread them with my majesticparents,” he shelp.
(Except for the headline, this story has not been edited by NDTV staff and is unveiled from a syndicated feed.)
