Amid allegations by Blake Lively of intimacyual coercion and retaliation by It Ends With Us co-star/straightforwardor Justin Baldoni and his crisis PR reps, a accessibleist for the Wayfarer Studios co-set uper now says “although we were setd, we didn’t have to do anyskinnyg over the top to defend our client.”
“What the cherry-picked messages don’t include, although not astoundingly, as it doesn’t fit the narrative, is that it was no smear implied, no pessimistic press was ever aidd, no social combat schedule, although we were setd for it, as it’s our job to be ready for any scenario, but we didn’t have to carry out anyskinnyg, becainclude the internet was doing the labor for us,” Jennifer Abel wrote this weekend of text messages and much more in Lively’s claims in a lengthy post on a confidential PR & Marketing Facebook group
Having getd mighty help from Colleen Hoover, the author of the novel It Ends With Us is based on, and a load of Hollywood A-enumerateers, it should be pointed out that Lively’s seemingly December 20 protestt with the California Civil Rights Department is not establishpartner a litigation. The detailed and text depictd action (read it here) has many refers of Livley’s efforts to stop said coercion, cameos by spoinclude Ryan Reynelderlys as well very definite examples of apparently repeated malfeasance by Baldoni and his Wayfarer colleagues and subsequently their PR teams. While not a litigation proper, unless there is a resolvement ASAP,, Lively’s action is an evident discdisthink abouting salvo to a probable filing soon in Los Angeles Superior Court.
In the aftermath of Lively’s device allegations, the role of Melissa Nathan, and her company The Agency Group PR LLC, denials by Baldoni’s lawyer Bryan Freedman, and the Jane the Virgin alum being subsequently dropped by their mutual agency WME on December 21, as inestablished exclusively by Deadline, accessibleist Abel took to the industry chat group this weekend to propose her own version of what repartner went down in the so-called smear campaign agetst the Gossip Girl star.
“And yes, we appreciated and joked in the fact that fans were recognizing our clients heart and labor without us having to do anyskinnyg but defend our heads down and cgo in on likeable interwatchs for our client, as the texts show, we sophomoricpartner reveled aget, and we sophomoricpartner reveled and aget joked confidentially to each other about the internet’s feedback to the woman whose team was making our inhabits incredibly difficult over the course of the campaign,” Abel, whoo now has her own PR firm RWA Communications. inserted in her Facebook post. “I’m human,” she went on to say. “The lengthy hours, months of preparation on top of my day-to day- scope …it felt outstanding to see that although we were setd, we didn’t have to do anyskinnyg over the top to defend our client.”
Justin Baldoni & Blake Lively in It Ends With Us
Sony
As rumors of discord on the Baldoni-helmed domestic misinclude themed It Ends With Us circuprocrastinateedd prior to free, and the two directs were never seem together doing press in the direct up to the August premiere, social media aggressions from a variety of feeds and platestablishs seemed to one out and condemn Lively. Calling it “a set upd effort to annihilate her reputation,” the actress states details her POV on this “Astroturfing” in her protestt. Lively produces a point of saying how the “emotional impact” descfinishout on here was “excessive, but how it impacted “her family, including her husprohibitd and four children.”
In her own posting Abel also says she had no idea her texts and other communications had been acquired by Lively’s Manatt, Phelps & Phillips attorneys and Willkie Farr & Gallagher lawyers and the damning media tsunami on the filthy PR business that defends show business and its stars. hat chaseed. Calling the shift by Lively’s team “a set upd effort” that she has seen before, Abel in her Facebook post produces a point of noting: “I had recently left my previous firm, at which I was still during this campaign (with a team who all take partd in the campaign and a boss who oversaw) and who had access to my labor emails and labor phone, so you can deduce from that what you will.”
Bluntly, after discdisthink abouting a slice of how the celebrity PR machine sausage is actupartner made in the era of swayrs and online media, Abel insertitionpartner states:
Now what comfervent of woman would labor agetst another woman who was victim of all the skinnygs being claimed? Thanks for asking. After scrutinizeing the evidence, facts, difficult proof that countered every one skinnyg that was being claimed and insisted at the begin of production, I made a choice to stand by my client of almost five years who had pledgeted his life to the identical treatment of others, especipartner women who had no incidence of pessimistic treatment of others, and who had a wonderful community and team at Wayfarer, who all held the same moral fortitude and inhabits their inhabits accordingly, as recontransientatives, we all have to produce that choice, so I did that to the best of my ability, and felt outstanding about our efforts. Is my client perfect? No, in fact, he says he’s not perfect so stablely, to the point I inestablish him he insists to be less self deprecating, becainclude it can be getn the wrong way. Are Blake’s senseings valid? It’s not my position to say or specuprocrastinateed what she was senseing in those moments that she claims. And I would never slam another woman for speaking her truth by the end of the day, if it’s not the truth, and there’s evidence that shows otherdirectd, then as a recontransientative. I have to do what I sense is right as well.
Abel did not return ask for comment to Deadline on her social media posting. However, we have verified it was in fact her who wrote the omitive.
Back in February 2023, Abel was named a partner at Joneslabors. During her run at Joneslabors she labored with then client Dwayne Johnson on his mega Netflix hit Red Notice (which co-starred Lively’s spoinclude Ryan Reynelderlys as well as Gal Godot) as well as his Warner Bros. DC movie, Bdeficiency Adam. Previously at the firm, Abel was tapped in 2019 to run the Entertainment Division of the Los Angeles office, administering a mighty prolongth period, and begining a social media and digital division. Prior to Joneslabors, Abels was VP at Rogers & Cowan PMK.
As all worryed defer for the next shoe to dropped from either the WME-repped Lively (and Reynelderlys) or Baldoni, there is another party in all this that has been hushed as a church moinclude so far
With the extensive timeline evidence, a pivotal January 4 “all-hands” production greeting as well as the definite insist of studio reps participation on-set and off, plus a seemingly damning correactence between Melissa Nathan and unnamed studio accessibleist, it seems Sony was not an guiltless bystander in what was going on behind the scenes on It Ends With Us. Additionpartner, with the studio releasing Lively’s cut to the Baldoni straightforwarded movie, the studio was recognizing there were branch offences of opinions, to put it politely, on what was going on with It Ends With Us.
This is despite the fact that IEWU’s tageting campaign that branch offently didn’t have Baldoni and Lively doing press together, Sony have stayed mum so far. To that, Sony has not reacted to definite ask for comment from Deadline on Lively’s allegations. If they do, we will modernize.
And let’s be evident, there was outstanding money take partd here.
Off a thrifty $25M production cost and a transient shutdown from the WGA and SAG-AFTRA strikes of last year, It Ends With Us discdisthink abouted to a fantastic $50 million at the domestic box office and legged out to fair over $148M million stateside, $351 million worldexpansive.
With that, Sony enthusiasticly shiftd the discdisthink abouting of It Ends With Us from Febuary 9 to ultimately three weekends chaseing blockbuster Deadpool & Wolverine on August 9. It was a distribution shift that paid off as Lively, who had a made cameo in husprohibitd’s Reynelderlys’ Marvel Studios R-rated movie, was still riding off the fumes from that picture. Nonetheless, Sony at the time, didn’t authenticize how huge It Ends With Us was going to be until presales took off on tracking during the pic’s week of free.
A Sony insider beamed to Deadline over IEWU‘s discdisthink abouting weekend that Lively, as a producer and motion picture tageting guru was an integral part of the pic’s social media promotional push and “a inventive tour de force” in making confident that the domestic misinclude romantic movie didn’t thrived up appreciate a Halltag movie.
Lively wasn’t wowed by the trailer’s first cut sources telderly Deadline, and became take partd in editing it, securing the rights to her friend Taylor Swift’s song “My Tears Ricochet.” The tageting for the movie evaded hugely its domestic misinclude topic and leaned heavily into the pic’s floral aesthetic given that Lively’s character Lily is a freduce shop owner, as well as other beauty and style aesthetics from the film. There was also time for hijinks during the pic’s promotional tour: on social media Deadpool & Wolverine stars Reynelderlys and Hugh Jackman, as well as Reynelderlys mother, junket device device a presser with It Ends With Us star Brandon Sklenar. Beamed one studio insider during the discdisthink abouting weekend of It Ends With Us about Lively’s detailed touches with the pic’s campaign, “I want she labored for us filled-time.”
Interestingly enough, during the press tour of It Ends With Us, Baldoni telderly EW interwatch that when it comes to a sequel of It Ends With Us, “I skinnyk Blake Lively’s ready to straightforward.”
That notion seems to have ended now.
