As it rolls out novel vivaciousd series “Barney’s World” on Max and Cartoon Netlabor and readys a dwell-action “Barney” movie with Daniel Kaluuya, Mattel will be driving into dwell action non-pre school premium TV series to increase its brands and properties, Josh Silverman, Mattel’s chief franchise officer, declared on Sunday at his MipJunior directership keynotice at Cannes, entitled Beyond the Toybox: Shaping the Future of Play.
Silverman also checked the Netflix free date of “Thomas & Friends: The Christmas Letter Express” one-hour holiday distinctive as Nov. 21 in the U.S. Global startes will be made atraverse a bouquet of expansivecast and streaming platcreates including Milkshake! on Channel 5 and Nick Jr. in the U.K. and Cartoonito in Italy.
“We always done a reassociate pleasant job on the kids animation side. We’ve had some some wonderful proposeings on the unscripted side,” Silverman telderly Variety.
“One area that we’re reassociate watching to double down in as we shift forward here – and we’ll certainly scatter more over the coming months – is our concentrate on broadening and creating reassociate high quality, premium scripted dwell action satisfyed. That’s been an area that we haven’t reassociate stepped in and threw previously, at least in a uncomferventingful way,” he inserted.
At MipJunior Silverman also drilled down on Mattel’s take partbook, taking in four principles: Brand propose, user-centric innovation, cultural relevance – “We are timeless and timely,” he noticed – and a franchise mindset.
He also broke down Mattel’s emotional expansion into film and TV, with 14 films in broadenment and 14 TV titles in 2024, with 13 in production and 35 in broadenment.
Mattel will be celebrating its 80th anniversary next year. “We’ll be doing a reassociate wonderful brand campaign. We’re reassociate conceited of our persistd evolution as a company as a high applying toy company, and we’re reassociate conceited about that,” said Silverman. “There’s so many incredible elements, their tactile nature of toys, the toyetic elements, the globassociate iconic brands and franchises and characters and stories that reassociate resonate with our audiences which are multigenereasonable and universal. We have an incredible toy box to take part with,” he inserted.
“Evolution ahead as a high applying toy company is to broaden delightment proposeings and shift into reassociate being an IP company traverseing all unwiseensions of our business to reassociate fair combine with our fans,” Silverman summed up.
More to come.