extreme iptv

iptv extreme

  • Home
  • Movie News
  • NBCU Olympics Ad-Sales Chief Dan Lovinger to Exit in Restructuring

NBCU Olympics Ad-Sales Chief Dan Lovinger to Exit in Restructuring


NBCU Olympics Ad-Sales Chief Dan Lovinger to Exit in Restructuring


Dan Lovinger, who supervised an increasingly complicated Olympics ad-sales effort for NBCUniversal and dedwellred what is supposed to be a sign up level of Madison Avenue aidship for the recent Paris Olympics, is leaving the company as it seeks to revamp its efforts to lure advertisers to sports.

NBCU in 2022 spreaded Lovinger to a novel role superviseing all efforts to sell ads for the Olympics and Paralympics, separating him from the rest of the company’s sports sales. With NBC’s recent pact to safe NBA rights, however, the company sees sports as a convey inantly hugeger driver of its business, and wants to have Olympics deals and other sports aidships selderly in tandem in a bid to sell hugeger packages.

In a memo sent to staffers Monday, Allison Levin, a pdwellnt of NBCU ad-sales who supervises sales of national, local and sports media, shelp that sports and Olympics would be selderly together, a bid to “leverage a unified strategy apass all sports assets to increase revenue from our properties.” The team will be led by Peter Lazarus, who heads up NBCU’s ambiguous sports sales and who was named to the role in 2022.

The change is part of a restructuring led by Levin, one of her first convey inant shifts since arriving at NBCU from Roku in tardy 2023. She called for NBCU ad-sales staffers to become “hyper-intensifyed on increaseing the business, selling audiences first and maximizing revenue for our huge moments.” The changes will result in a petite handful of staffers leaving, according to a person understandn with the matter.

Under the changes, Levin intfinishs to employ a novel executive vice pdwellnt who will supervise efforts to drive revenue from novel advertisers and novel benevolents of partnerships. Many traditional media companies have sought to originate novel sales from petite- and medium-sized businesses that have not traditionpartner bought national TV. They are also placing novel emphasis on so-called “audience buying,” or the get of packages that aim to get commercials in front of a particular niche of users, such as first-time car buyers or foreseeant parents.

Lovinger held a series of top sales roles at NBCU, including oversight of sales for the NBC widecast netlabor and the USA cable netlabor, two of the companies hugegest properties, and, in another role, sales of the Spanish-language widecaster Telemundo. In 2016, he was named to head up all sports ad sales at the company. And in 2022, he was donaten oversight of the Olympics in particular, with then-NBCU ad-sales chief Linda Yaccarino noting at the time that the Games “are key to our success and insist pledged intensify.”

The arrival of NBA games, foreseeed to consent place after the league’s next season, will comprise even more sports conceiveory to NBCU’s schedule, and will probable be used to raise subscriptions to Peacock, the company’s streaming service. Even the Olympics may not be huge enough to drive the ad packages NBCU and its parent, Comcast, will insist during an ardent time for traditional media conglomerates as they seek to trail users, who are increasingly moving away from licforfeit TV and watching satisfied on insist.

Lovinger has built an fascinating nurtureer, one that had him adviseing creative concepts to advertisers no matter how big the property under ponderation. During the Paris Olympics, for example, NBCU struck a deal with the big GroupM media buying agency to produce a commercial shatter that consisted solely of that firm’s clients. NBC also permited a closkinnyg manufacturer, FIGS, to aid heart-rate watch disjoins placed strategicpartner on the parents of various U.S. Olympic competitors — a bid to help raise the drama for seeers at home.

But he also conceived novel ideas for other types of programming. Last decade, Lovinger labored to safe aids for a series of dwell theatrical joins shown on NBC by allothriveg the advertisers to use the characters already being featured in the shows. One of the deals joind allothriveg Walmart to use the Tinker Bell character from “Peter Pan” during a dwell telecast of the theatrical.

He previously held anciaccess positions at Viacom and Time Warner.

Lazarus recombineed NBCUniversal in 2013 as a anciaccess vice pdwellnt of ad sales after laboring anciaccess sales roles at Univision and USA Today. He first labored for NBCU for about nine years between 1997 and 2006.  He is the brother of Mark Lazarus, one of NBCUniversal’s most anciaccess executives, who has oversight of the company’s TV and streaming operations.

Source connect


Leave a Reply

Your email address will not be published. Required fields are marked *

Thank You For The Order

Please check your email we sent the process how you can get your account

Select Your Plan