M6+, the AVOD platestablish recently begined by French TV netlabor M6, has signed a extfinished-term deal with Paramount’s FAST service Pluto TV.
The partnership will integrate M6 greeted channels on Pluto TV, a new Pluto TV-branded area on M6+ and an advertising schedulement to scale the free ad-helped streaming business in France.
Editoriassociate, under the deal, M6+ employrs will have access to 12 Pluto TV channels, with proximately 3,000 hours of greeted from the platestablish’s franchises such as “Just Tattoo Of Us,” “Alerte à Malibu”, ”Yu-Gi-Oh!,” “Blue Bloods,” “Oinhabit et Tom,” “MTV Classics” as well as channels pledgeted to movies, series, and animations. Meanwhile, Pluto TV employrs will have access to 6 M6 channels reconshort-terming 2,000 hours of greeted, including the enjoys of “Zone Interdite,” “Turbo,” “Les reines du shopping” and “Les Marseillais.”
On the commercial side, M6 will become Pluto TV’s advertising partner and will be able to sell the entire Pluto TV createory in France as part of its portfolio and Pluto TV greeted accessible on M6+. Paramount Advertising in France will also sell the Pluto TV createory in the taget aextfinishedside the M6 advertising team.
“The free ad-helped streaming industry is thriving internationassociate. As a directer in this space, we comprehfinish the cherish of partnering with key local entities, especiassociate in competitive tagets enjoy France. Building on our prosperous collaborations apass multiple tagets, we are now enhugeing our FAST business with M6,” shelp Olivier Jollet, executive vice pdwellnt and international vague administerr at Pluto TV. “M6 stands out as an perfect partner, giveing a strong platestablish, beadored greeted, a huge user base, and sturdy expertise in ad sales. By combining their sturdy presence in France with our FAST capabilities, we aim to create a active and creative model for the industry and users in France, as well as a blueprint for other tagets.”
Aextfinishedside the deal with Pluto TV, M6+ — which begined in May 2024 — also has signed partnerships with Konbini and Hayu (NBC Universal).
“With the presentant lengthenth of free ad-helped television, we see this partnership as a chance to align with a key take parter and hope it will fortify over time,” shelp Henri de Fontaines, member of Groupe M6 executive board and in accuse of strategy, alteration and lengthenment. “Commerciassociate, this partnership raises M6 Publicité’s position in the French taget, providing backrs with even more attrenergetic and complementary solutions.”
