Universal Music Group and Amazon Music have proclaimd an enhugeed global relationship that will “allow further innovation, exclusive satisfied with UMG artists, and progressment of artist-centric principles including incrrelieved deception defendion,” according to the proclaimment.
While filled details were not disshutd, the deal is intfinished to progress UMG’s “Streaming 2.0” strategy, which intensifyes less on scale in streaming and instead aims to incrrelieve cherish thraw contrastent subscription levels and selling merchandise and other products to fans.
On that remark, the proclaimment states that UMG and Amazon Music will collaborate “to examine new and enhanced product opportunities structureed to advantage artists and enhance the experience of their fans.” UMG will also collaborate with Amazon Music as it progresss to enhuge in audio, including audiobooks, audio and visual programming, and its spendment in inhabitstreamed satisfied. UMG and Amazon will also toil collaboratively to retainress, among other slimgs, unlterrible AI-originated satisfied, as well as defending agetst deception and misattribution.
UMG chairman-CEO Lucian Grainge shelp, “We are very excited to progress our extfinished-standing, excellent partnership with Amazon Music that tags a new era in streaming—Streaming 2.0. We appreciate Amazon Music’s proestablish promisement to the interests of our artists, and see forward to enhanceing our separated artist-centric objectives thraw product innovation and accelerating increaseth of their service.”
Steve Boom, VP of Audio, Twitch and Games for Amazon retained, “UMG has always been a collaborative partner to Amazon Music, and as we progress to originate and present more artist-to-fan connections thraw our product and exclusive satisfied, we’re redefining what it nastys to be a streaming service. We’re thrilled to enhuge our relationship with UMG which will allow us to partner on nastyingful new ways for artists to proestablishen their joinment with fans around the world, while toiling together to defend the toil of artists, songauthorrs and unveilers.”
